Check the demand before cutting the price
Test a lower PPV price when interested fans understand the offer and the amount is the main reason they decline. If they stay silent, ask what is included or have already bought similar content, fix that part of the offer first.
Unly lets you set media and pack prices, prepare offer messages, organise sales scripts and review media statistics. Use those controls to connect the fan's request, the content offered and whether it sold before deciding what to change.
Read four signals before changing a PPV price
Open recent conversations about the same item in your platform's native inbox. Read what happened before the offer as well as the reply after it. A greeting, a request for a particular video and an explicit budget objection give you different information.
| Signal | What to check | First action |
|---|---|---|
| Silence | Did the fan show interest in this content before receiving the offer? | Review relevance and timing. Silence alone cannot tell you whether the price is wrong. |
| Clear price objection | Do they understand the content and want it, but say the amount is beyond their budget? | Offer a smaller matching item or test a limited price change. |
| Regular buyer stops buying | Have recent offers repeated a theme or content they already purchased? | Check purchase history, vary the media or space out follow-ups. |
| Confusion | Are they asking about length, number of files, format or whether it is custom content? | Explain exactly what the purchase includes before testing price. |
Look for the same objection across comparable conversations. One fan saying “too expensive” gives you a reason to clarify their request; it does not establish that the whole catalogue needs a discount.
Find out what the fan wants, then make one clear offer
Qualifying a request means checking enough context to choose suitable content. Ask one useful question about format, theme or length. Avoid turning the chat into a questionnaire when the fan has already told you what they want.
Then describe the item in one sentence: what it contains, its length or number of files, whether it is existing content and the price. “Something special for you” leaves the purchase unclear. “A four-minute video from the red-outfit set” gives the fan something they can assess.
Fan: “Have you got more from the red outfit?”
Creator: “Would you prefer photos or a short video?”
Purpose: identify the format before choosing a media item or pack.
Fan: “A short video.”
Creator: “I have a [length] video from that set. It includes [accurate content description] and costs [price]. Want me to send it?”
Purpose: make the content and price clear. Use the matching item from your catalogue.
Fan: “That is more than I wanted to spend.”
Creator: “What budget did you have in mind? I can check whether a smaller option fits.”
Purpose: separate a budget limit from a request for different content. If no suitable option fits, close the offer politely.
Keep existing PPV and custom requests distinct. A ready-made video has a defined scope; a custom request also needs your time, boundaries and delivery decision. In its content-type guide, MYM distinguishes requested private media from Push media sent to a group. Decide which offer you are making before borrowing another creator's price.
For more message examples, use the guide to selling PPV without pushy messages.
Choose between a clearer offer, a smaller item and a lower price
Keep the price; clarify the offer
Choose this when fans ask what they would receive or have not expressed interest. Test the description or opening question while keeping the item and price fixed.
Offer less content at a lower total
Choose this when the request is narrower than the pack. A single matching item can fit the budget without reducing the price of everything in the full offer. You are testing the package.
Test the price of the same item
Choose this when comparable interested fans understand the offer but repeatedly reject the amount. Keep the media, wording and audience criteria steady so the change answers a pricing question.
Write down the test period and the lowest price you accept before starting. A promotion needs a clear scope and end. If you change the price whenever someone hesitates, you lose a consistent reference for the next sale.
Calculate what the price cut must achieve
For a planned change from $30 to $24, each purchase brings in one fifth less gross revenue. To maintain the same gross revenue, the required purchase multiplier is 30 ÷ 24 = 1.25: you need 25% more purchases.
Use your own prices in the same calculation: old price ÷ new price − 1 gives the required increase in purchases. More unlocks alone do not tell you whether the test is worthwhile.
With the same number of unique paid offers, conversion must rise by 25% relative to its previous rate to keep gross revenue per offer steady at those prices.
Repeat the comparison using what you keep per sale. MYM's payout calculation includes banking fees, platform commission and the effect of VAT on the transaction. A creator-share percentage alone cannot convert a fan's payment into your payout. Use the actual settlement figures for your account.
Prepare the offer and its price in Unly
Start with one media item or pack. Unly separates its internal description from the message sent with the offer. Use the description to explain what is inside; use the offer message to present those details naturally to the fan.
Describe the content accurately
Record the format, length or file count, theme and what makes this item different from nearby offers. Make it clear whether the media already exists.
Set the price for the test
Check the media or pack price and any account-wide price adjustment already active. For a test focused on one item, keep the account-wide setting steady.
Write the offer message
Answer the fan's request, describe the item and state the price clearly. Match the wording to your configured tone. Remove promises that the content does not fulfil.
Place the media in your sales script
Unly lets you assign media to a script and a step. Use that structure to separate different offers and review whether the conversation reached the right item.
Check the message sent after the media
The media's follow-up field is for the short message sent just after the media. Keep it focused on the item offered. Later reminders to a fan who has not replied use the account's separate automatic follow-up settings, where you review the delay.
Use the guide to customising AI replies and PPV pricing for the broader setup. The OnlyFans AI chatbot and MYM AI chatbot pages explain the account workflows.
Measure one change over a comparable period
Write down the item, price, offer text, audience criteria, test dates and follow-up approach. Keep this short record beside your sales review. Unly's media statistics show purchases and conversion, rank media by revenue per offer and compare price bands; your test record explains what you deliberately changed.
In Unly, a unique offer is one media item sent to one fan during the selected period; sending it again to the same fan does not add another unique offer. Compare the share of unique paid offers that led to a purchase and the recorded sales revenue per unique paid offer. Those sales amounts are separate from your platform payout.
- Compare like with like: use the same platform, similar fan groups and comparable date ranges. Keep new fans and previous buyers separate in your review. Give both sets of offers the same amount of time to generate purchases before comparing them.
- Read the conversations in the native platform inbox: check whether the recurring objection was price, confusion, repeated content or lack of interest.
- Compare purchases and revenue per offer: a cheaper item can sell more often while generating less revenue from each offer.
- Check the payout and work: include platform deductions and extra time spent negotiating or producing content.
- Record other changes: new traffic, different media or a different follow-up schedule can explain a result alongside the price.
Price-band comparisons can reveal something worth investigating, but the bands may contain different content and fans. Read them with the media-level results. A busier week or a higher total does not isolate the effect of your price change.
For the next review, follow the creator dashboard KPI guide. Keep the change that improves the outcome you chose without adding unmanageable work; if the pattern is still unclear, gather more comparable offers before changing another variable.
Apply the method to your next unsold PPV
Pick one item and read its recent offers. Mark each response as silence, price objection, repeat-content concern or confusion. Choose the first correction from the table, then write down what stays fixed during the test.
A clear budget objection makes price worth testing. An unclear request makes qualification the next step. Prepare the offer in Unly, check the description and price, then return to the media statistics and conversations before making the next decision.