Interest → permission → offer → stop
Sell PPV when it answers something the fan actually wants. Ask before sending an unsolicited paid offer, explain the content and price, then leave room for a no. Unly gives you media descriptions, prices, scripts and follow-up settings to organize this approach.
PPV means pay-per-view: paid content the fan chooses to unlock. The difficult part is deciding when an offer belongs in the conversation. A warm exchange can stay a warm exchange. You can also set a limit on your chatting time without turning an unanswered offer into a debt.
Read the interest before reaching for a script
Look for a connection between the fan's words and a piece of content you have. “Do you have the full set from that shoot?” gives you something specific to answer. “How was your day?” does not. A previous purchase can help you choose a relevant suggestion, but it is not permission to keep sending locked messages.
| What the fan says or does | What you know | Your next move |
|---|---|---|
| “Can I buy the full video?” | They are asking for a paid offer. | Confirm the exact video and price; send the matching offer. |
| “I loved the beach photos.” | They like a theme. Purchase intent is still unclear. | Ask if they want details about the related set. |
| They bought a similar set before. | You have a preference clue from an earlier purchase. | Use it only when it fits the current conversation; ask before offering. |
| “Not today” or “I'm not buying.” | They have declined. | Acknowledge it and stop the sales sequence. |
| They ignore the offer and talk about something else. | The offer has not received a buying signal. | Respond to the new topic within your chatting boundaries; do not repeat the pitch. |
Use four steps, with an exit at every step
A PPV script needs more than a route toward purchase. It needs a response for uncertainty, a refusal and silence. Use this sequence for individual conversations; it is not a daily sending quota.
Identify the interest
Use the fan's request, preferred theme or question to choose a relevant media item. If you cannot explain the connection, keep the offer aside.
Ask permission
Offer details in one sentence: “I have the full set from that shoot. Want me to send the details?” If the fan has already asked to buy it, move straight to confirming the offer.
Present one clear offer
Say what is included, what it costs and whether it is an existing set or a custom request. Match the description to the actual media.
Leave the choice with the fan
Send the agreed offer, then let them decide. A refusal ends the pitch. An unanswered offer does not justify a series of reminders.
Permission also needs to be specific. Agreeing to see a description does not mean agreeing to buy, and buying one set does not mean agreeing to the next step in a script.
Make the messages easy to answer
Suppose you have a four-photo beach set that matches a fan's interest. Replace the bracketed price with the actual price of the offer before using this wording.
“Loved the beach photos you posted.”
“Thank you! I have a four-photo set from that shoot. It's [price]. Want me to send the locked set?”
“Yes, send it over.”
“Here it is: the four-photo beach set we talked about.”
The creator names the content and price before sending it. The fan can make an informed choice without decoding a teaser. The final message identifies the set; it does not add a new deadline or demand an immediate unlock.
If the fan declines
Fan: “Not today.”
Reply: “No problem, I'll leave it there.”
Do not follow that answer with a discount or another set. The fan declined the offer.
If the request is unclear
Fan: “Got anything new?”
Reply: “Are you looking for a photo set or a video?”
Ask one useful question, then choose a matching item. Sending several locked offers makes the fan do the sorting.
Make the paid content easy to understand
The fan should know what buying adds to what they already receive. Name the format, number of items or video length, theme and price. Check their existing access so you offer content they do not already receive through their subscription. Do not describe an existing catalogue item as something made exclusively for that fan.
Fansly documents locked media in posts and DMs, with purchase permissions and prices. Its purchased-content guidance also addresses content that does not match the promised description. Write the offer so the fan can compare it with what actually unlocks.
Keep platform terminology accurate. MYM distinguishes requested private media from paid Push media: one starts with a subscriber's request; the other sends existing content to a group. A message about an existing set should not promise a custom production.
Curiosity can open a conversation, but it cannot replace the description. “Something special for you” leaves the purchase unclear. “The full photo set from the shoot you asked about” explains why this offer is relevant. For the pricing side, use the guide to PPV pricing on OnlyFans and MYM.
Follow up to clarify, then stop
A follow-up is useful when it answers something left open. If the fan asked whether the set includes a particular theme, answer that question. If they simply did not buy, “Why haven't you unlocked it?” creates pressure without adding information.
- After a clear refusal: stop the sales sequence immediately. Do not negotiate unless the fan asks about another option.
- After an unanswered offer: leave it alone unless earlier explicit interest or an unresolved question gives you a reason for one useful follow-up.
- After that follow-up also goes unanswered: stop. Do not restart the same pitch with different wording.
- After a request to avoid paid offers: respect that preference until the fan explicitly changes it.
A useful clarification might be: “You asked whether this was a video or photos: it's a photo set.” It resolves uncertainty. “Last chance” is only appropriate when a real, stated deadline exists; it should never be invented to provoke an unlock.
You can also end a conversation when you need to work: “I'm heading off now, thanks for chatting.” Your time has a boundary without making a purchase the condition for a polite reply. For a fuller follow-up workflow, read how to follow up with fans without spam.
Set up Unly around the offer and the stopping rule
Unly lets you prepare the content and instructions before the AI handles conversations. Start with one creator account and a small selection of well-described media so you can review the messages against the exact offer.
Your setup in Unly
Prepare media and packs
Check the selected files, description, price and active status. Describe what the fan receives so the AI has an accurate basis for presenting the offer.
Review the media script
Unly lets you assign media to a script and set their order and accompanying message. You can also set a sentence sent a few seconds after the media; this is separate from a delayed follow-up after silence. Check that each step describes its own content accurately.
Set the conversation instructions
Write down your tone, when to ask before an offer and how to respond to a refusal. Unly supports importing custom instructions from a PDF. Include: “Do not invent urgency. Do not repeat an offer after a refusal. A previous purchase alone is not a reason to pitch.”
Review follow-up settings
Unly provides a follow-up toggle, a delay, a paying-fans-only option and examples. Choose those settings deliberately. A fan's spending history still does not mean they want another offer now.
Check the instructions in the platform's native messaging inbox: read the fan's message, the offered content and what happened after a no or silence. If you find repeated pitches, disable follow-ups or pause the creator account in Unly while you review the wording and configuration. Handle unresolved requests yourself in the platform's messaging.
For more detail, see customizing AI replies and PPV pricing, or explore Unly for OnlyFans and Unly for MYM.
Review the conversation before increasing the volume
Unly's media statistics show paid sends, unique offers, purchases and repeat sends. Use them to see how often content is offered again, then read refusals and unanswered follow-ups in the native messaging inbox. Check whether the description matched the delivered media and whether your stopping rule was followed.
For each script you review, record the fan's interest, the offer, the response and whether the sequence stopped. Compare the same type of offer over similar periods before changing price, wording and follow-up settings together. Otherwise you will not know which change mattered.
Start with one offer you can describe clearly. In Unly, prepare the media, price, message and follow-up settings. Review how the offer is presented and how refusals are handled before expanding the script. Create your Unly account to put that workflow in place.